Affiliate Partnership

Join our affiliate programme and partner with Smash as we promote casino and sports betting to UK audiences. We work with publishers, streamers, affiliates and marketing partners to drive sustainable traffic and fair returns. Our approach is practical and hands-on: we provide the tools, reporting and support you need to grow revenue while keeping compliance and player safety front of mind.

Programme purpose

Our affiliate programme is designed to build long-term relationships with partners who refer real, engaged players. We focus on converting quality traffic across slots, live casino and sports betting, with a particular emphasis on UK players and GBP markets. The goal is steady, repeatable performance rather than short-term spikes.

Partnership benefits

Partners get access to a broad product offering under a single account, localised landing pages and multi-currency options including crypto where applicable. We offer a dedicated affiliate manager, creative assets tailored for the UK market, and flexible commercial terms for high-performing partners. Support is available to help optimise campaigns and improve conversion rates.

Commission structure

We provide flexible commercial models to suit different publisher types, including revenue share, CPA and hybrid arrangements. Terms are negotiable based on traffic quality, vertical focus and campaign goals. We do not promise fixed earnings; instead we work with partners to agree realistic, performance-based terms and regular reviews to refine the setup.

Tracking and reporting

Transparency is central to our relationships. Affiliates have access to a secure dashboard with real-time performance data, player activity metrics and downloadable reports. We reconcile activity regularly and provide clear reporting to support accurate invoicing and quick resolution of queries.

Marketing tools and support

We supply a full creative pack including banners, landing pages, deep links and game-specific promos optimised for UK audiences. Creatives are updated regularly to match product launches and key sporting events. Your affiliate manager can also assist with bespoke creative requests, A/B tests and landing page optimisation where needed.

Long-term cooperation

We aim for durable partnerships built on trust and mutual growth. That includes periodic performance reviews, bespoke incentives for steady referrers and priority support for high-value campaigns. Compliance and responsible gambling commitments are part of every campaign we run, ensuring longevity and reputational protection for our partners.

To join or learn more, contact [email protected] and one of our team will get back to you with the next steps.